Stop wasting your marketing budget. Know exactly where your deals come from.
What if you could figure out which marketing campaigns generate deals and which ones only waste your time with dud leads? With lead tracking you can. Every lead. Every source.
The importance of lead source tracking
Stop spending marketing dollars without understanding the results.
Focus on the marketing that actually drives deals
Without lead tracking, you have no real idea of which marketing channels produce the best or most lucrative deals. One campaign may bring you a ton of leads, but if none of them turn into a deal, is it really a successful campaign?
- Know exactly where leads learned about you
- Track deals and dollars back to specific campaigns and marketing sources
- Make your marketing drive more deals by shifting dollars away from underperforming channels
Campaign Tracking Links
Unique links for each campaign
Whether you’re running PPC ads, posting on social, or sending direct mail, using campaign tracking links gives each marketing campaign its own unique URL. This lets you know exactly where a lead heard about you and decided to take action.
With this information, you can figure out which channels and messages actually lead to deals and which aren’t really working. No more asking lead,s “Where did you hear about me?” Now you’ll automatically know. Every time.
Call Tracking
Phone leads don’t need to be sourceless
But what if a lead sees your marketing and calls instead of visiting a link? No problem!
Carrot’s built-in call tracking lets you attach a unique phone number to each campaign and lead source so you get the same vital insights. And AI Call Insights gives you even more critical details, helping you evaluate lead quality from a single call.
Carrot Lead Source Tracking Frequently Asked Questions
Is lead tracking included in my subscription?
If you have a Carrot website, yes! Campaign tracking links and Call Tracking are built into your subscription. Get one dedicated call tracking number for free, and add as many additional lines as you need for only $3 per line, per month. This can replace expensive call tracking solutions like CallRail.
Can’t I just ask leads where they heard about me?
You can, but they may not remember exact details. Or if you’re running multiple Facebook or PPC campaigns, they almost certainly won’t remember the exact ad that made them click. With lead source tracking, you don’t have to rely on unreliable memories.
Can I get a phone number in my area code?
We try our hardest to provide phone numbers in your area code or a nearby one. Unfortunately, not all area codes are available. Start the Call Tracking setup process to see which phone numbers are available.
How many call tracking numbers can I have?
One phone number is included complimentary with your Carrot membership, and you can add as many additional numbers as you’d like for $3/month each.